Adding Lead Generation into Affiliate Marketing
Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry
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Ecosystem for Partners, Advertisers and Networks
Affiliate Partner
Track conversions from centrally managed campaigns and links and optimize with reports.
Affiliate Program
Invite, onboard, and manage affiliates. Set custom commissions and evaluate results in reports.
Affiliate Network
Connect partners and advertisers through links or lead generation. Create your own products.
Dominate Your Industry with Our Unique Features
Loans
Get API-enhanced promotions and lead generation, API-based eligibility checks, and efficient lead-generation tools.
Telecommunications
Get advanced API features and customizable commission structures not based on revenue share or custom formulas.
eCommerce
Get precise conversion tracking via cookies, cookie-less methods, and promo codes, catering especially to influencers.
iGaming
Get customizable commission structures based on various models or formulas, such as Gross Gaming Revenue, taxes, bonuses, or anything else.
Service comparison
Automate product data updates from various sources, ensuring current data for affiliates. Capture leads on-site and send them to through API.
Product comparison
Automate banner updates from Product Data Feed with the latest details or category winners. Optimize ad tracking with clickID.
Lead Generation Made Simple
Unique mix of affiliate, leadgen and lead management
Starting an online business is challenging due to technical challenges often requiring a development team. PalDock helps by offering a unique mix of affiliate marketing, lead generation, and lead management, all in one tool.
Since 2014, we’ve led various affiliate projects, both for ourselves and our clients while offering insights to help associated advertisers optimize results. This wealth of experience is encapsulated in PalDock making it our hard-earned lessons packed into one tool, ensuring you will bypass the hurdles we once faced.
Lukas Koucky – Founder
Tons of Features
Manage Your Affiliate Partners
Seamlessly recruit, onboard, and organize your partners using various commission models, whether fixed, revenue share, or custom formulas. Easily categorize them and assign dedicated affiliate managers for personalized attention.
Always-Up-To-Date Assets
Take full control of your marketing assets with easy management of expiration dates and post-expiration content. Say goodbye to outdated banners and information on affiliate sites. Automatically generate banners based on this feed data.
Brand Protection with Safety Rules
Gain insight into your traffic for brand safety and fraud control by tracing its origins back to specific pages and websites. This analysis helps identify potentially harmful sources and fraudulent activities, allowing you to mitigate risks and protect your brand’s reputation.
Boost revenues by Lead generation
Think beyond just clicks! Focus on leads as a powerful traffic source and track everything on a single, unified platform. Incorporate API and lead forms to expand your client base and multiply your volumes.
Aggregated Products Data
With our drag-and-drop builder, you can aggregate multiple feeds from any advertiser’s product data into one feed for easy presentation or comparison on your websites. Say goodbye to manual updates across multiple sites.
Conversions Tracking
Create campaigns using various payment models and track impressions, clicks, and conversion events across all your marketing sources with comprehensive reports based on cookie(less) tracking.
Lead Generation
Gain more control over your traffic by collecting leads from your visitors and sell them for higher price with possible further monetization. Set any lead structure and create forms and processes behind it.
Lead Distribution
Offer your leads in various types of lead distributions and sell them to one advertiser or to many to earn the most. Use lead filtering, verification, redirect possibilities, various payment models and more. All that without needing a developer.
What Our Customers Say About PalDock
We manage traffic through affiliate links and lead generation via API, and having both in one platform is a major advantage. With everything in a single dashboard, we gain full control of our affiliate channels and the flexibility to experiment and optimize more effectively. Since PalDock is designed for affiliates as well, integrating the standardized API is straightforward, allowing them to start sending leads within an hour.
Simone Bertolone
Director
Orka Ventures
As Affiliate Consultants, we’ve often seen clients struggle to start and grow their programs. We help them find the right solution and avoid common pitfalls. PalDock has been a great help, covering both current and future needs, and preventing the need for migrations to a more robust solution later on.
Jan Stejskal
Partner
Leadmarket
Monetizing display or link traffic has its limitations and doesn’t provide enough differentiation. We shifted our focus to delivering more value to our users and gaining a competitive edge. That’s when we started collecting leads and selling them through API to the highest successful bidder. PalDock handled all the technical heavy lifting, allowing us to concentrate on growing the business without getting bogged down by technical challenges.
Martin Mazurek
CEO
Converting Ads
PalDock has made managing leads and partnerships so much easier. We used to juggle different tools for tracking and lead generation, which made things messy. Now, everything’s in one place. We can collect, track, and manage leads and clicks all from the same software. It’s saved us a ton of time and let us focus on growing the business.
Jiří Sillik
CEO
Patron finance
Why Choose Us?
Unique techology
Combining affiliate marketing, lead generation, and lead management, all in one tool.
Product feeds redone
Aggregate XML/API feeds and set auto updates or manual changes. Present data across unlimited websites.
Auto generating banners
Auto-generate banners based on the data feed, giving you full control over which banners are displayed on affiliate websites.
Cookie(less) tracking
Combine multiple tracking methods to get the most complete picture of your conversions and revenue.
Embedded forms
Embed lead forms on your affiliates’ websites to collect leads directly in the customer’s native environment, right on the affiliate’s side.
Commission formulas
Use commission tiers or custom formulas to pay not only predefined commissions, but also factor in your internal cost structure for more precise payouts.
Bonuses and Penalties
Reward affiliates with extra bonuses. Apply penalties or general commission decreases for things like refunds. Import other costs and revenues to get a unified view.
Robust API
Integrate your system, advertisers, or related services via API to send traffic, access statistics, verify, and enhance data. Allow affiliates to do the same.
Dedicated to 5-Star Service
Our mission is to simplify affiliate marketing
Since 2014, we’ve been dedicated to helping companies maximize their affiliate marketing efforts by providing expert advice on key focus areas and potential pitfalls to avoid. In response to these challenges, we developed our all-in-one affiliate software. Our mission is to simplify online business for partners and advertisers, maximizing revenue and growth. With over a decade of experience in affiliate marketing, we’re here to help you streamline your efforts and boost your sales.
Frequently Asked Questions
Why is Affiliate Marketing a Smart Business Strategy?
The primary benefit of affiliate marketing is its effectiveness and cost efficiency. Partners earn commissions from their websites, followers, and other assets, while merchants gain valuable access to their user attention. Since merchants only pay for actual sales generated by affiliates, this model minimizes financial risk. Recommendations from trusted sources greatly enhance conversion rates, making affiliate marketing a powerful sales driver.
How to choose the right affiliate management software?
When selecting affiliate management software, start by analyzing the features you need right now and those you may require in the future. Avoid choosing a tool based solely on its price, as it may not meet your long-term goals and could face a costly migration later. Taking the time to evaluate your current and future needs will help you find a solution that effectively supports your growth and vision.
Which affiliate marketing tools are important?
Key affiliate marketing tools include robust and precise combination of cookie-based and cookie-less tracking for links, forms, and APIs, enabling effective performance monitoring through statistics. Providing affiliates with up-to-date promotional materials, accurate product feeds, and flexible commission structures with motivational bonuses (or penalties) helps drive sales. For service providers, lead generation features can be key to staying ahead of competitors and enabling affiliates to increase their volumes.
What is affiliate marketing software?
Affiliate marketing software is designed to track and report actions that trigger commissions, such as sales, leads, or clicks from affiliate links, forms, or APIs. In addition to these core functionalities, it provides other features like detailed reporting, automated commission calculations, and customizable promotional materials. Together, these capabilities form a comprehensive affiliate marketing platform that empowers both merchants and affiliate marketers to effectively sell products.
When to Use Dedicated Software vs. Existing Affiliate Network?
Dedicated software is ideal if you require customization, advanced features, full control, cost efficiency for high-volume traffic, data ownership, scalability for future growth, and independence from network restrictions. In contrast, existing affiliate networks offer a quick setup, access to a built-in pool of affiliates, lower upfront costs (though expenses will quickly rise as your program grows), and support resources.
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Blog
- How to: Defining Goals and ExpectationsIntroduction Defining goals and expectations is a fundamental step in managing an affiliate program. Setting clear goals and understanding what… Read more: How to: Defining Goals and Expectations
- How to: Motivating and Rewarding PartnersIntroduction Motivating and rewarding your affiliate partners is essential for their engagement, activity, and long-term collaboration. Proper motivation and rewards… Read more: How to: Motivating and Rewarding Partners
- How to: Challenges and Solutions in Managing Affiliate PartnersIntroduction Managing affiliate partners can be a challenging task with various obstacles to overcome. Effectively addressing these challenges is crucial… Read more: How to: Challenges and Solutions in Managing Affiliate Partners
- How to: Building Long-Term Relationships with PartnersIntroduction Building and maintaining long-term relationships with your affiliate partners is crucial for the success of your affiliate program. Strong… Read more: How to: Building Long-Term Relationships with Partners
- How to: Choosing Affiliate PartnersIntroduction Choosing the right affiliate partners is a crucial factor for the success of your affiliate program. Quality partners not… Read more: How to: Choosing Affiliate Partners
- How to: Optimizing Affiliate ProgramIntroduction Monitoring and optimizing your affiliate program is crucial for achieving maximum success and performance. By regularly tracking and analyzing… Read more: How to: Optimizing Affiliate Program