If you’re a loan company offering services like payday loans, consumer loans, or any other loan and are interested in affiliate marketing, it’s essential to have a tool that supports:
- Affiliate partner recruitment and management
- Customizable commission structures
- Affiliate link tracking
For a more refined and effective affiliate marketing strategy, consider offering advanced features for your affiliates, such as:
- Cookie-less conversion tracking
- Service and product feeds to automatically update affiliate websites on current loans or their prices
- API-enhanced promotions, like eligibility checks for customers
- Lead generation tools, allowing affiliates to gather potential clients via their sites
- A unified dashboard consolidating both affiliate links and lead generation performance
Check how PalDock can address these challenges and propel your revenues to new heights.
Efficiently Manage Your Affiliate Partners
Seamlessly recruit, onboard, and organize your partners. Easily categorize and tag them, and assign dedicated affiliate managers for personalized attention.
Customize commission structures
Tailor your commission structures to fit any model you desire – whether it’s CPA, CPS, or revenue sharing or use a commission formula. Moreover, you can employ a range of conversion goals that align with the diverse revenue streams generated through different types of conversions.
For instance, in the loan industry, customers might opt to apply for a product directly via your website or through your affiliates’ comparison sites. You could establish one commission rate for conversions on your site and another for conversions on the affiliate partners’ sites, as seen in lead generation. Moreover, to secure a more favorable position in comparisons, you can offer additional compensation, either as a flexible payment model or as a fixed bonus.
Track accurately affiliate or any other traffic and conversions
Track traffic from your affiliates and any of your campaigns seamlessly. Set clear attribution rules to avoid double-paying for a single conversion. Prefer your paid campaign to take precedence over affiliate sources? We’ve got you covered. Use either cookie-based, cookie-less tracking or promo codes for transparent and fair conversion attribution. View all your traffic and campaign data, not just affiliate insights, in a unified dashboard.
Conversion tracking including Cookie-less tracking
Did you know? Up to 64 percent of global consumers agree that they accept all cookie permissions when prompted but rates vary by region according to YouGov’s global consumer study. If you rely solely on cookies, that’s a whopping 40% of potential commissions slipping away from your affiliates. Which means they will not be happy about it. But Paldock has a solution. With our Postback tracking, we bypass cookies altogether, ensuring every conversion and every cent is captured. PalDock ensures fair and successful cooperation with your affiliate partners.
Always-Up-To-Date Marketing Assets
Take full control over your marketing assets with easy management of expiration dates and post-expiration content. Say goodbye to outdated banners or information on affiliate sites. Affiliates can enjoy the benefits of auto-updating HTML banners or tap into real-time product feeds—perfect for comparison websites, such as loan comparisons with up-to-date loan fees and details.
Enhance Promotions with Advanced API Features
Empower your affiliate partners by offering them enhanced API functionality. Let them promote your products with precision by allowing them to check through API who’s eligible for your offerings. With our adaptable API, affiliates can easily verify details like location or user group eligibility before directing potential clients to you. It’s an ideal solution for services like loans, which are not for everyone, everywhere.
Boost effectiveness and revenues by Lead generation
Think beyond just clicks! Dive into leads as a powerful traffic source and track everything on a single, unified platform. Make the process more efficient: equip affiliates with ready-to-embed customizable forms for their sites or an API for direct lead submissions to Paldock, and, ultimately, to you. Craft the perfect lead journey with our intuitive drag-and-drop editor, packed with lead validation, verification, and advanced filtering. Bonus: If your affiliate is already on Paldock, you’re in for a smooth setup, potentially saving weeks of API integration time.
Consolidating both affiliate links and lead generation performance
With PalDock, monitor both click and lead performances seamlessly on a single dashboard. Eliminate the hassle of juggling two separate software solutions or creating a custom one for lead generation. Experience an easy, organized view of all your affiliate traffic, all in one place.
Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. Just remember, we’re truly dedicated to catering to every phase of Affiliate marketing. So if there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!