Affiliate software for iGaming
Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry.
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Key Features to Look for in Software for iGaming
The right platform should give you everything from easy affiliate partner recruitment and management, customizable commission structures with flexible formulas, to precise affiliate link tracking. To take your program further, you also need advanced features such as cookie-less conversion tracking, automated service and product feeds that keep affiliate sites updated with current events and offers. With PalDock you get all of this in one platform, designed to maximize performance and drive higher revenues in the betting industry.
All-in-one platform
Affiliate marketing, lead generation & management – all in one place.
Smarter data feeds
Aggregate, edit & sync XML/API feeds across unlimited sites.
Auto banners
Generate banners directly from feeds. Full control, zero hassle.
Powerful API
Connect with anything – traffic, stats, verification, enrichment.
Cookie(less) tracking
Multiple tracking methods for the most accurate results.
Embedded lead forms
Collect leads straight from affiliate sites – no redirects.
Flexible commissions
Set custom formulas, tiers, bonuses & penalties.
Unified view of ROI
Import costs, refunds, and revenue. See the full picture.
Track
Cookie-less Tracking
Tracking might sound basic, but in iGaming it quickly gets complicated. Cookie tracking breaks down when deposits are not approved instantly or when players need extra verification and follow-up. This makes cookie-based tracking unreliable and costly. That is why PalDock combines cookie and cookieless tracking to deliver maximum accuracy. Every conversion is captured, even when the player journey takes longer.
Optimize
Custom commission structures
Tailor your commission structures to fit any model you need, whether it is CPA, revenue sharing or a custom formula, and align them with diverse conversion goals from different revenue streams. You can even combine CPA with revenue share or set conditions for commission payments based on specific criteria such as the first-time deposit amount. For example, a casino might offer a USD 50 commission for a player who deposits USD 30, while a smaller deposit would not activate the CPA payment. To further motivate affiliates, you can also add one-time or automated bonuses and apply penalties when necessary, giving you full flexibility to optimize performance.
Aggregate
Commission adjustments
It is smart to set penalties for cancellations so affiliates are rewarded only for real, lasting sales. Penalties can be a fixed fee, the full commission originally paid, or an amount adjusted based on how long the customer stayed before canceling. This way, you protect your revenue while keeping the commission model fair for everyone.
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Generate
Commission formula
You can design your own commission formula and include exactly the elements that matter to your business, from marketing and branding expenses to attribution costs, bonuses, gaming operations, banking fees or even the point of consumption tax. For example, in gambling you might calculate commissions from gross gaming revenue after deducting taxes, platform fees, bonuses and other expenses, ensuring affiliates are paid fairly from real net value. Each bet is automatically tracked, so commissions rise with player losses and decrease with wins, with the option to enable negative carryover if you want to transfer losses between months. You can also set how long commissions are paid based on customer activity – one year, two years or even lifetime value.
Build
Always-Up-To-Date Assets
Take full control over your marketing assets with easy management of expiration dates and post-expiration content. Say goodbye to outdated banners or information on affiliate sites. Affiliates can enjoy the benefits of auto-updating HTML banners or tap into real-time product feeds.
Evaluate
Reporting
The best part is that PalDock lets you track both clicks and lead performance seamlessly in one place. No more juggling two tools or wasting time on custom setups. All parties get access to a real time dashboard where they can see and verify data, which brings full transparency and eliminates the need for sending Excel files back and forth.
Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. If there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!
Built for every player in the affiliate game.
Whether you’re sending traffic, managing offers, or running the whole network – Paldock is tailored to your role.
Affiliate Partner
Paldock gives you everything you need to launch, grow, and scale your affiliate revenue – without devs, setup fees, or hidden limitations.
Track however you want
Use promo codes, cookie-less postback tracking, or even track without any URL parameters. Paldock gives you full flexibility – no tech headaches.
Manage & shorten links at scale
Handle all your links in one place. Auto-update them across your sites, monitor link health, and use lightning-fast branded short links that convert better.
Grow beyond just clicks
Don’t just send traffic – capture leads, compare product feeds, build forms, and even scale into your own affiliate program or sub-network when you’re ready.
Affiliate Program
Paldock gives you everything you need to launch, grow, and scale your affiliate revenue.
Aggregated Products Data
With our drag-and-drop builder, you can aggregate multiple feeds from any advertiser’s product data into one feed for easy presentation or comparison on your websites. Say goodbye to manual updates across multiple sites.
Conversions Tracking
Create campaigns using various payment models and track impressions, clicks, and conversion events across all your marketing sources with comprehensive reports based on cookie(less) tracking.
Lead Generation
Gain more control over your traffic by collecting leads from your visitors and sell them for higher price with possible further monetization. Set any lead structure and create forms and processes behind it.
Lead Distribution
Offer your leads in various types of lead distributions and sell them to one advertiser or to many to earn the most. Use lead filtering, verification, redirect possibilities, various payment models and more. All that without needing a developer.
Affiliate Network
Paldock gives you everything you need to launch, grow, and scale your affiliate revenue.
Manage Affiliates and Advertisers
Smoothly recruit and onboard partners or advertisers, then categorize and tag them, and allocate dedicated managers to ensure personalized handling.
Track Accurately All Traffic
Whether it’s from affiliates or your own campaigns, monitor all traffic effortlessly. Use cookie-based and cookie-less tracking, or utilize promo codes.
Harness Full SEO Potential
By using a 301 permanent redirect from affiliates to your domain and then a 302 temporary redirect to your advertisers, harness all the SEO benefits.
Build Own Products and Get an Edge
Build unique products by leveraging Advertiser offerings, adding value for both affiliate partners and end-users alike. Promote it to affiliates through links or API for Lead generation.