PalDock’s use cases for Network
Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry.
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Intro
Balancing Affiliates and Advertisers can feel like an endless game of mismatch: sometimes too many affiliates, other times overflowing with advertisers. With uncertain network value on a decline, affiliates are often going straight to advertisers. That’s where we step in. Paldock allows you to elevate above standard offers, giving you more than just mediating clicks. We amplify your offerings, adding genuine value for your affiliates. And if you’re also driving traffic on your own, you will love what Paldock has in store for you.
Everything you and your affiliates need in one place
We dive deep into understanding what you need, crafting Paldock as the go-to solution for all things related to Affiliate marketing and running a Network. We’ve got tools and features to support your activities. Let’s break down what we offer, from the simple stuff to the more advanced. Ready? Here’s what’s on deck:
Accurate tracking
Manage Your Partners
Effortless notifications
Cookie-less tracking
Products data aggregation
Lead generation
Grow into a broker
Invoicing Made Simple
Track
Track accurately affiliate or your own traffic and conversions
Whether it’s from affiliates or your own campaigns, monitor all traffic effortlessly. Define your attribution rules—whether prioritizing your own sources over affiliates or opting for a last-click attribution. Use cookie-based and cookie-less tracking, or utilize promo codes for clear and fair conversion tracking. View all traffic, conversions, and campaign data in a unified dashboard across all partners, advertisers, and your own campaigns.
Manage
Harness full SEO potential and retarget every click
Have a flagship branded website driving traffic? Use it to its fullest by turning it into an SEO-boosting redirect hub. By using a 301 permanent redirect from affiliates to your domain and then a 302 temporary redirect to your advertisers, you harness all the SEO benefits from your affiliate links. Worried Google might flag them as affiliate links, given its skill for recognizing standard affiliate link structures? Design your own unique tracking parameters to fly under the radar. Bonus: Embed your remarketing pixels within these redirects, letting you capture, segment, and retarget those affiliate-driven clicks for your maximum revenues.
Efficiently Manage Your Affiliate Partners and Advertisers
Start strong with smooth recruitment and onboarding of partners or advertisers, then categorize, tag, and allocate dedicated managers to ensure personalized handling. Customize commission plans – be it CPA, CPS, revenue sharing, or any other model (including custom formulas). You can also set distinct commission models for partners and advertisers. Keep the motivation high with occasional bonuses or go for regular, automated incentives. And if there’s a slip-up, there are penalties in place.
Effortless Notifications for You and your Affiliates and Advertisers
Stay updated with automatic or manual notifications tailored for both you and your affiliate partners and advertisers. Whether it’s about a new partner awaiting approval, a fresh payout request, or even just general communications, we’ve got you covered. Beyond the standard alerts, customize notifications to suit specific needs. Worried about traffic drops from top affiliates or potential link/API downtimes? Set up specialized alerts and always be a step ahead in managing any challenges.
One platform. All the tools.
From tracking to payouts – Paldock replaces the mess.
Track
Protect Brands with Our Safety Rules
For advertisers keen on brand protection, you can provide traffic exclusively from whitelisted domains based on their choosing. With Paldock, they’ll also be able to pinpoint the exact page from where the traffic originates, facilitating their possible review process. Furthermore, if required, affiliate partners can be prompted to sign the extra advertiser’s terms and conditions. And should advertisers wish to have a hands-on approach, you can enable them to communicate with and manage affiliates directly.
Manage
Boost effectiveness and revenues by Lead generation
Think beyond just clicks! Dive into leads as a powerful traffic source and track everything on a single, unified platform. Make the process more efficient: equip affiliates with ready-to-embed customizable forms for their sites or an API for direct lead submissions to Paldock, and, ultimately, to you. Craft the perfect lead journey with our intuitive drag-and-drop editor, packed with lead validation, verification, and advanced filtering. Bonus: If your affiliate is already on Paldock, you’re in for a smooth setup, potentially saving weeks of API integration time.
15+ Years of Affiliate
& Leadgen Expertise
Our founder’s experience as Affiliate Partner, Advertiser, and Network shaped Paldock into the ultimate all-in-one platform.
Case Studies
Breakdowns of real projects
Our case studies go deep. What worked, what didn’t, and why. We break down every step – no fluff, no shortcuts.
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Case study: How Lender Orka Ventures Scaled Affiliate Operations
Read more: Case study: How Lender Orka Ventures Scaled Affiliate OperationsOrka Ventures, an online lending group that wanted to scale fast across countries and onboard affiliates quickly. Their custom affiliate API and tracking layer soon…
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Case Study: How Leadgenia Turned Lead Generation into a New Revenue Stream
Read more: Case Study: How Leadgenia Turned Lead Generation into a New Revenue StreamLeadgenia, an affiliate network in finance and insurance, built its business on links and simple CPA deals until they needed a way to grow beyond…
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Case Study: How Dostartu Launched a Plug-and-Play Comparison with Affiliate Program and No Developer
Read more: Case Study: How Dostartu Launched a Plug-and-Play Comparison with Affiliate Program and No DeveloperDostartu, a European virtual office broker, designed its project to solve a specific problem: authorities don’t view all company addresses the same. A risky address…
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Case study: How Lender Silverside Multiplied Loan Volume with Lead Generation
Read more: Case study: How Lender Silverside Multiplied Loan Volume with Lead GenerationSilverside, an online lender in consumer finance, built its acquisition on affiliate links that sent traffic to its loan application on a simple CPA per…
Build your own products to get an edge over competitors
Build unique products by leveraging Advertiser offerings, adding value for both affiliate partners and end-users alike. Promote it to affiliates through links or API for Lead generation. Considering a Product or Service Comparison? How about a recommendation engine tailored to user inputs? Whatever you envision, we’ve got the tools. Integrate with Advertisers via API, gather all the essential data, and turn those connections to your advantage.
Invoicing Made Simple
Receive invoices from your affiliate partners or let Paldock auto-generate them on their behalf. Our system ensures precise balance adjustments for smooth transactions each time. Easily produce invoices for advertisers via Paldock and monitor their payment status. This is especially handy when affiliate partners must first wait for advertisers to settle with the network before their commissions get approved.
Dominate Your Industry with Our Unique Features
Choose your industry to explore how Paldock helps businesses like yours grow faster, perform better, and stay ahead of the curve.
Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. If there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!