What is CAKE?
CAKE (often called GetCake) has been on the market for over a decade, and the age shows in its UX. It is a solid platform, but the interface feels dated, workflows require too many steps, and many customizations still need technical support. Users often highlight missing features such as built-in lead validation, support for multiple lead structures, and full transparency around rejected leads. CAKE also charges separately for Affiliate Marketing and Lead Distribution, which means covering both requires essentially two products instead of one unified solution. Pricing is less transparent than newer SaaS tools, with enterprise-style contracts and onboarding fees still the norm.
One platform. All the tools.
From tracking to payouts – Paldock replaces the mess.
CAKE vs PalDock
We spent hundreds of hours researching our competitors. Instead of guessing, we built a full step-by-step guide on How to choose the right affiliate software. We used it ourselves to analyze dozens of different tools, mapping over 30 features and limitations along the way. We didn’t stop at the surface. We actually integrated them and went through their onboarding like real users. These are the key differences:
| CAKE | PalDock | |
|---|---|---|
| Tracks affiliate links |  | |
| Lead capture via embedded forms |  | |
| Lead capture via embedded API | | |
| Unified dashboard for link, form and API conversions | | |
| Advanced lead handling | | |
| GDPR compliant | | |
