PalDock’s use cases for Brokers
Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry.
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Intro
Running and scaling a Brokerage operation is no easy task, especially when every vertical has its own demands. Working with product comparisons? Clean feeds and real-time API integrations are essential. Managing lead delivery? Links, embeddable forms, and APIs all need to track flawlessly.
Launching new verticals? You’ll want forms, integrations, and postbacks you can set up in minutes, not after weeks of IT debugging.
We care about your needs and aim to fulfill them
We dive deep into understanding what you need, crafting Paldock as the go-to solution for all things related to Affiliate marketing and running a Network. We’ve got tools and features to support your activities. Let’s break down what we offer, from the simple stuff to the more advanced. Ready? Here’s what’s on deck:
Track accurately affiliate or your own traffic and conversions
Efficiently Manage Your Affiliate Partners
Efficiently Manage Your Affiliate Partners and Advertisers
Effortless Notifications for your Affiliates and Advertisers
Products data aggregation
Conversion tracking and result consolidation
Lead generation
Scaling into Affiliate network
Track
Track accurately affiliate or your own traffic and conversions
Whether it’s from affiliates or your own campaigns, monitor all traffic effortlessly. Define your attribution rules—whether prioritizing your own sources over affiliates or opting for a last-click attribution. Use cookie-based and cookie-less tracking, or utilize promo codes for clear and fair conversion tracking. View all traffic, conversions, and campaign data in a unified dashboard across all partners, advertisers, and your own campaigns.
Manage
Efficiently Manage Your Partners
Start strong with smooth recruitment and onboarding of partners or advertisers, then categorize, tag, and allocate dedicated managers to ensure personalized handling. Customize commission plans – be it CPA, CPS, revenue sharing, or any other model (including custom formulas). You can also set distinct commission models for partners and advertisers. Keep the motivation high with occasional bonuses or go for regular, automated incentives. And if there’s a slip-up, there are penalties in place.
Effortless Link Management
Juggling multiple affiliate links or websites? Things can get tangled fast. That’s where Paldock steps in. Centralize and manage all your affiliate links from a single hub, eliminating the hassle of going through countless posts or sites to make link updates. But we don’t stop there. We actively monitor link health, ensuring users are smoothly redirected to an alternative you’ve set up if a link breaks. And, of course, we’ll promptly notify you.
Bring your revenues back with Cookie-less tracking
Did you know? Up to 64 percent of global consumers agree that they accept all cookie permissions when prompted but rates vary by region according to YouGov’s global consumer study. If your advertiser relies solely on cookies, that’s a whopping 40% of potential revenues slipping away from you. But Paldock has a solution. With our Postback tracking, we bypass cookies altogether, ensuring every conversion and every cent is captured. PalDock ensures every possible dollar lands in your pocket.
One platform. All the tools.
From tracking to payouts – Paldock replaces the mess.
Track
Automate Product Data with Advanced Aggregation
Product comparison is only as good as the freshness of your data. Whether you’re using dynamic banners or product XML feeds, keeping everything current is key, especially when managing multiple websites. Paldock makes it a breeze. Our platform offers self-updating HTML banners tailored for specific products, categories, or other formats, and the ability to pull together data from various XML feeds including your own for easy comparison on your sites. The best part? Updates sync automatically with advertiser XML changes, but you also have the flexibility to tweak things manually.
Manage
Boost effectiveness and revenues by Lead generation
Think beyond just clicks! Dive into leads as a powerful traffic source and track everything on a single, unified platform. Make the process more efficient: equip affiliates with ready-to-embed customizable forms for their sites or an API for direct lead submissions to Paldock, and, ultimately, to you. Craft the perfect lead journey with our intuitive drag-and-drop editor, packed with lead validation, verification, and advanced filtering. Bonus: If your affiliate is already on Paldock, you’re in for a smooth setup, potentially saving weeks of API integration time.
Build your own products to get an edge over competitors
Build unique products by leveraging Advertiser offerings, adding value for both affiliate partners and end-users alike. Promote it to affiliates through links or API for Lead generation. Considering a Product or Service Comparison? How about a recommendation engine tailored to user inputs? Whatever you envision, we’ve got the tools. Integrate with Advertisers via API, gather all the essential data, and turn those connections to your advantage.
Invoicing Made Simple
Receive invoices from your affiliate partners or let Paldock auto-generate them on their behalf. Our system ensures precise balance adjustments for smooth transactions each time. Easily produce invoices for advertisers via Paldock and monitor their payment status. This is especially handy when affiliate partners must first wait for advertisers to settle with the network before their commissions get approved.
Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. If there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!