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Affiliate software for iGaming

Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry.

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Key Features to Look for in Software for iGaming

The right platform should give you everything from easy affiliate partner recruitment and management, customizable commission structures with flexible formulas, to precise affiliate link tracking. To take your program further, you also need advanced features such as cookie-less conversion tracking, automated service and product feeds that keep affiliate sites updated with current events and offers. With PalDock you get all of this in one platform, designed to maximize performance and drive higher revenues in the betting industry.

All-in-one platform

Affiliate marketing, lead generation & management – all in one place.

Smarter data feeds

Aggregate, edit & sync XML/API feeds across unlimited sites.

Auto banners

Generate banners directly from feeds. Full control, zero hassle.

Powerful API

Connect with anything – traffic, stats, verification, enrichment.

Cookie(less) tracking

Multiple tracking methods for the most accurate results.

Embedded lead forms

Collect leads straight from affiliate sites – no redirects.

Flexible commissions

Set custom formulas, tiers, bonuses & penalties.

Unified view of ROI

Import costs, refunds, and revenue. See the full picture.

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Track

Cookie-less Tracking

Tracking might sound basic, but in iGaming it quickly gets complicated. Cookie tracking breaks down when deposits are not approved instantly or when players need extra verification and follow-up. This makes cookie-based tracking unreliable and costly. That is why PalDock combines cookie and cookieless tracking to deliver maximum accuracy. Every conversion is captured, even when the player journey takes longer.

Optimize

Custom commission structures

Tailor your commission structures to fit any model you need, whether it is CPA, revenue sharing or a custom formula, and align them with diverse conversion goals from different revenue streams. You can even combine CPA with revenue share or set conditions for commission payments based on specific criteria such as the first-time deposit amount. For example, a casino might offer a USD 50 commission for a player who deposits USD 30, while a smaller deposit would not activate the CPA payment. To further motivate affiliates, you can also add one-time or automated bonuses and apply penalties when necessary, giving you full flexibility to optimize performance.

Aggregate

Commission adjustments

It is smart to set penalties for cancellations so affiliates are rewarded only for real, lasting sales. Penalties can be a fixed fee, the full commission originally paid, or an amount adjusted based on how long the customer stayed before canceling. This way, you protect your revenue while keeping the commission model fair for everyone.

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Generate

Commission formula

You can design your own commission formula and include exactly the elements that matter to your business, from marketing and branding expenses to attribution costs, bonuses, gaming operations, banking fees or even the point of consumption tax. For example, in gambling you might calculate commissions from gross gaming revenue after deducting taxes, platform fees, bonuses and other expenses, ensuring affiliates are paid fairly from real net value. Each bet is automatically tracked, so commissions rise with player losses and decrease with wins, with the option to enable negative carryover if you want to transfer losses between months. You can also set how long commissions are paid based on customer activity – one year, two years or even lifetime value.

Build

Always-Up-To-Date Assets

Take full control over your marketing assets with easy management of expiration dates and post-expiration content. Say goodbye to outdated banners or information on affiliate sites. Affiliates can enjoy the benefits of auto-updating HTML banners or tap into real-time product feeds.

15+ Years of Affiliate
& Leadgen Expertise

Our founder’s experience as Affiliate Partner, Advertiser, and Network shaped Paldock into the ultimate all-in-one platform.

Case Studies

Breakdowns of real projects

Our case studies go deep. What worked, what didn’t, and why. We break down every step – no fluff, no shortcuts.

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Evaluate

Reporting

The best part is that PalDock lets you track both clicks and lead performance seamlessly in one place. No more juggling two tools or wasting time on custom setups. All parties get access to a real time dashboard where they can see and verify data, which brings full transparency and eliminates the need for sending Excel files back and forth.

Looking for More?

There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. If there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!

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Built for every player in the affiliate game.

Whether you’re an affiliate, a broker, a program owner, or running an entire network, PalDock is built for you.

Affiliate Partner

PalDock helps you launch and scale affiliate revenue fast, with no developers, no setup fees, and no hidden limits.

Centralize Your Conversion Insights

Consolidate results from advertisers and networks into one dashboard. One login, one platform. If they use PalDock too, you can generate assets and send invoices without switching accounts.

Manage & shorten links at scale

Handle all your links in one place. Auto-update them across your sites, monitor link health, and use lightning-fast branded short links that convert better.

Grow beyond just clicks

Don’t just send traffic – capture leads, compare product feeds, build forms, and even scale into your own affiliate program or sub-network when you’re ready.

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Affiliate Program

PalDock gives you everything you need to launch and run a high-performing affiliate program, with full control over offers, tracking, approvals, and payouts, without custom development or fragile integrations.

Manage Your Affiliate Partners

Recruit, onboard, and manage partners in one place. Categorize and tag them, assign affiliate managers, and set up any commission model, including CPA, CPS, revenue share, or custom formulas. Motivate partners with bonuses.

Track Affiliates and Conversions

Track affiliate traffic in one place. Set attribution rules to prevent double payouts and prioritize paid campaigns when needed. Attribute conversions via cookies, cookieless tracking, or promo codes, and view everything in one unified dashboard.

Always-Up-To-Date Marketing Assets

Control marketing assets with expiration dates and automatic fallbacks, so affiliate sites never show outdated banners. Affiliates can use auto-updating HTML banners or real-time product feeds, ideal for comparison sites.

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Affiliate Network

PalDock provides everything you need to build and operate an affiliate network, connect advertisers and partners, automate tracking and payouts, and scale operations, all without platform lock-in or heavy engineering.

Boost Your SEO with Affiliate Traffic

Turn your own site into an SEO redirect hub. Use a 301 from affiliates to your domain, then a 302 to advertisers to retain SEO value. Add remarketing pixels to capture and retarget affiliate traffic for more revenue.

Invoicing Made Simple

Receive affiliate invoices or auto-generate them, with accurate balance adjustments. Create advertiser invoices, track payment status, and approve commissions once advertisers pay.

Build Own Products and Get an Edge

Build unique products by leveraging Advertiser offerings, adding value for both affiliate partners and end-users alike. Promote it to affiliates through links or API for Lead generation.

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