Affiliate software for Loans
Scale with a tool for all stages of Affiliates, Advertisers and Networks. No matter the industry.
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Key Features to Look for in Lending Affiliate Software
Running a loan company with services like payday loans, consumer loans or other kinds of loans? Thinking about diving into affiliate marketing? You’ll need a tool that does more than the basics – one that’s packed with advanced features just for your industry. You’re probably here for the advanced stuff, right? We’ll skip the basics then. But hey, if you wanna peek at those too, they’re all listed below.
All-in-one platform
Affiliate marketing, lead generation & management – all in one place.
Smarter data feeds
Aggregate, edit & sync XML/API feeds across unlimited sites.
Auto banners
Generate banners directly from feeds. Full control, zero hassle.
Powerful API
Connect with anything – traffic, stats, verification, enrichment.
Cookie(less) tracking
Multiple tracking methods for the most accurate results.
Embedded lead forms
Collect leads straight from affiliate sites – no redirects.
Flexible commissions
Set custom formulas, tiers, bonuses & penalties.
Unified view of ROI
Import costs, refunds, and revenue. See the full picture.
In mature lending markets, 90% of new loans come via affiliate APIs
Not having an affiliate API or anything close to this scale? You are missing out. With PalDock, you get the features to outgrow competitors and get more loans from affiliates.
Track
Cookie-less Tracking
Tracking might sound basic, but in lending it is anything but. Cookie tracking fails because loans are rarely approved instantly. Clients often need verification or a follow-up which makes cookie-based tracking unreliable. That is why PalDock combines cookie and cookie-less tracking to deliver the highest level of accuracy. Every conversion is counted even when the process takes longer.


Manage
Lead Generators and Brokers
In your business working with lead generators and brokers is not optional. They drive the highest volumes and without them you are leaving money on the table. The problem is that classic affiliate software was not built for them. They need API integrations, iframe forms and advanced lead handling features that most platforms do not offer.
This is why we built PalDock. It is the only tool that combines affiliate tracking and lead generation in one platform so you never miss out on your biggest partners and never need to switch later.
Validate
Lead structures and validations
With PalDock you can create any lead structure for any product, from full applications to abandoned forms, and run them all side by side to maximize the value. Advanced validation ensures fake or low quality leads are rejected. Everything is built in so you just plug it in and start.
PalDock keeps data clean and user friendly without extra coding. You can set precise validation rules, guide users with smart input formatting, reduce errors through automatic calculations and instantly verify emails, phone numbers or anything else through external validations. The result is simple: only high quality leads and no wasted time or payouts.

Nothing compares. Upgrade your stack.
Power your affiliate & lead gen
with one smart platform.

Embed
Embedded forms
Affiliate links are easy, but they are far less effective than processing customers directly through forms. By embedding fully customizable forms or banners on their websites, affiliates capture higher intent, improve conversion rates and ultimately drive more revenue. Instead of losing potential customers in extra clicks, the entire process happens seamlessly inside the form.
Even affiliates with no technical knowledge can simply copy and paste the embed code, customize the look and start sending leads immediately. For those who need more control, PalDock also provides a powerful API.
Integrate
API integrations
Lead generators and brokers have very different requirements. Lead generators usually only need a simple API to register a lead, get the result and redirect the user, with an optional precheck method for auctions and bidding to confirm your interest before the lead is registered.
Brokers, on the other hand, expect the entire process to happen on their side from verification to processing. Your API must do more than just accept lead data. It has to return prefilled contracts, pricing lists, verification triggers, processing steps and results. PalDock was built to handle all of it.

15+ Years of Affiliate
& Leadgen Expertise
Our founder’s experience as Affiliate Partner, Advertiser, and Network shaped Paldock into the ultimate all-in-one platform.
Case Studies
Breakdowns of real projects
Our case studies go deep. What worked, what didn’t, and why. We break down every step – no fluff, no shortcuts.
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Case study: How Lender Orka Ventures Scaled Affiliate Operations
Read more: Case study: How Lender Orka Ventures Scaled Affiliate OperationsOrka Ventures, an online lending group that wanted to scale fast across countries and onboard affiliates quickly. Their custom affiliate API and tracking layer soon…
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Case Study: How Leadgenia Turned Lead Generation into a New Revenue Stream
Read more: Case Study: How Leadgenia Turned Lead Generation into a New Revenue StreamLeadgenia, an affiliate network in finance and insurance, built its business on links and simple CPA deals until they needed a way to grow beyond…
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Case Study: How Dostartu Launched a Plug-and-Play Comparison with Affiliate Program and No Developer
Read more: Case Study: How Dostartu Launched a Plug-and-Play Comparison with Affiliate Program and No DeveloperDostartu, a European virtual office broker, designed its project to solve a specific problem: authorities don’t view all company addresses the same. A risky address…
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Case study: How Lender Silverside Multiplied Loan Volume with Lead Generation
Read more: Case study: How Lender Silverside Multiplied Loan Volume with Lead GenerationSilverside, an online lender in consumer finance, built its acquisition on affiliate links that sent traffic to its loan application on a simple CPA per…

Evaluate
Reporting
The best part is that PalDock lets you track both clicks and lead performance seamlessly in one place. No more juggling two tools or wasting time on custom setups. All parties get access to a real time dashboard where they can see and verify data, which brings full transparency and eliminates the need for sending Excel files back and forth.
PalDock also provides a dedicated reject reason report so affiliates can analyze and optimize their campaigns to deliver better quality leads. With a clear, organized view of all affiliate traffic and lead data together, you can focus on growth.
Payouts
Consolidate invoices
With PalDock you can consolidate all affiliate invoices into a single one and even have it paid early through our factoring partner. This means you improve cashflow, extend payment terms and unlock funds you can reinvest immediately to grow your revenue.

Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. If there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!
Already have a custom tool? You are probably missing out.
If you answered YES to at least half of these questions, you’re missing proper affiliate software that could unlock your business growth.
- Are you missing a unified real time view of affiliate and leadgen conversions across links, embeddable forms, and API?
- Do you still send affiliate performance reports manually once a month?
- Do affiliates lack a live dashboard with transparent metrics and payouts?
- Do your affiliates see different lead counts than you do?
- Is onboarding new affiliates slow or difficult?
- Do your affiliates need a developer and days or weeks of testing and debugging to integrate your API, pulling your IT into support?
- Are lead rejection reasons not shared with partners in real time?
- Do you handle lead validation inside your codebase and need IT work to add new checks?
- Do you lack embeddable forms for partners who cannot integrate via API?
- Do you have no workflow to resell rejected leads to secondary buyers for cost recovery?
- Do you lack automatically calculated affiliate balances to verify payouts and prevent duplicate payouts?
- Is your current setup hard to scale to more countries and many more partners?
- Does maintaining and enhancing your custom affiliate tool drain IT resources that should focus on core business?
PalDock solves all these issues and many more! We eliminate the headache of custom development while outperforming other solutions on the market.
Why Choose PalDock over Others?
See How We Compare!

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Built for every player in the affiliate game.
Whether you’re an affiliate, a broker, a program owner, or running an entire network, PalDock is built for you.
Affiliate Partner
PalDock helps you launch and scale affiliate revenue fast, with no developers, no setup fees, and no hidden limits.

Centralize Your Conversion Insights
Consolidate results from advertisers and networks into one dashboard. One login, one platform. If they use PalDock too, you can generate assets and send invoices without switching accounts.
Manage & shorten links at scale
Handle all your links in one place. Auto-update them across your sites, monitor link health, and use lightning-fast branded short links that convert better.
Grow beyond just clicks
Don’t just send traffic – capture leads, compare product feeds, build forms, and even scale into your own affiliate program or sub-network when you’re ready.
Affiliate Program
PalDock gives you everything you need to launch and run a high-performing affiliate program, with full control over offers, tracking, approvals, and payouts, without custom development or fragile integrations.

Manage Your Affiliate Partners
Recruit, onboard, and manage partners in one place. Categorize and tag them, assign affiliate managers, and set up any commission model, including CPA, CPS, revenue share, or custom formulas. Motivate partners with bonuses.
Track Affiliates and Conversions
Track affiliate traffic in one place. Set attribution rules to prevent double payouts and prioritize paid campaigns when needed. Attribute conversions via cookies, cookieless tracking, or promo codes, and view everything in one unified dashboard.
Always-Up-To-Date Marketing Assets
Control marketing assets with expiration dates and automatic fallbacks, so affiliate sites never show outdated banners. Affiliates can use auto-updating HTML banners or real-time product feeds, ideal for comparison sites.
Affiliate Network
PalDock provides everything you need to build and operate an affiliate network, connect advertisers and partners, automate tracking and payouts, and scale operations, all without platform lock-in or heavy engineering.

Boost Your SEO with Affiliate Traffic
Turn your own site into an SEO redirect hub. Use a 301 from affiliates to your domain, then a 302 to advertisers to retain SEO value. Add remarketing pixels to capture and retarget affiliate traffic for more revenue.
Invoicing Made Simple
Receive affiliate invoices or auto-generate them, with accurate balance adjustments. Create advertiser invoices, track payment status, and approve commissions once advertisers pay.
Build Own Products and Get an Edge
Build unique products by leveraging Advertiser offerings, adding value for both affiliate partners and end-users alike. Promote it to affiliates through links or API for Lead generation.