If you’re a telco company offering services like internet (broadband), mobile tariffs, SIMs, discounted mobile phone deals, TV, or others, and are interested in affiliate marketing, it’s essential to have a tool that supports:

• Affiliate partner recruitment and management
• Customizable commission structures
• Commission adjustments for canceled services
• Affiliate link tracking

For a more refined and effective affiliate marketing strategy, consider offering advanced features for your affiliates, such as:

• Cookie-less conversion tracking
• Service and product feeds to automatically update affiliate websites on current tariffs or phone deals
• API-enhanced promotions, like internet availability checks for specific addresses
• Lead generation tools, allowing affiliates to gather potential clients via their sites
• Brand protection, ensuring transparency on the origin of clicks or leads.

Check how PalDock can address these challenges and propel your revenues to new heights.

Efficiently Manage Your Affiliate Partners

Seamlessly recruit, onboard, and organize your partners. Easily categorize and tag them, and assign dedicated affiliate managers for personalized attention. 

Customize commission structures

Tailor your commission structures to fit any model you desire – whether it’s CPA, CPS, or revenue sharing or use a commission formula. Moreover, you can employ a range of conversion goals that align with the diverse revenue streams generated through different types of conversions.

For example, in the Telco industry, end customers might choose to purchase a product directly online through self-service or via your call center, which has its own costs affecting affiliate commissions.

1. If a prospect completes a product purchase through self-service, the commission could equate to six times the monthly revenue of that product. Resulting in: 6 x {product value} for the affiliate partner.
2. If a prospect inquires through a lead form, and customer service assists in finalizing the purchase, the commission could be adjusted to account for its costs. The standard commission might equal six months of revenue minus customer support costs (for example half of the revenue). Resulting in: 3 x {product value} for the affiliate partner.

Plus, boost partner’s motivation with the flexibility of offering one-time or automated bonuses, and apply penalties when needed.

Commission adjustments for canceled services

It’s also wise to introduce penalties for premature product cancellations. Penalty options include:

• A fixed penalty.
• The complete commission initially awarded for that customer.
• A formula-based penalty that considers the revenue generated until the cancellation.

For instance, the penalty formula could be:

• penalty = (total commission paid to the affiliate) / months threshold) × (remaining months to threshold)

Given a product value of 20 USD with a 4-month subscription that was then cancelled, and a threshold set to 10 months:

• penalty = 80 / 4 * 6 = 48 USD

So, out of the 80 USD originally awarded to the affiliate, they would be obligated to refund 48 USD. This amount would be deducted from the affiliate’s generated commissions to offset the lost revenue.

Track accurately affiliate or any other traffic and conversions

Track traffic from your affiliates and any of your campaigns seamlessly. Set clear attribution rules to avoid double-paying for a single conversion. Prefer your paid campaign to take precedence over affiliate sources? We’ve got you covered. Use either cookie-based, cookie-less tracking or promo codes for transparent and fair conversion attribution. View all your traffic and campaign data, not just affiliate insights, in a unified dashboard.

Conversion tracking including Cookie-less tracking

Did you know? Up to 64 percent of global consumers agree that they accept all cookie permissions when prompted but rates vary by region according to YouGov’s global consumer study. If your advertiser relies solely on cookies, that’s a whopping 40% of potential commissions slipping away from you. But Paldock has a solution. With our Postback tracking, we bypass cookies altogether, ensuring every conversion and every cent is captured. PalDock ensures fair and successful cooperation with your advertisers.

Always-Up-To-Date Marketing Assets

Take full control over your marketing assets with easy management of expiration dates and post-expiration content. Say goodbye to outdated banners or information on affiliate sites. Affiliates can enjoy the benefits of auto-updating HTML banners or tap into real-time product feeds—perfect for comparison websites, such as comparison of phone deals or mobile tariffs.

Enhance Promotions with Advanced API Features

Empower your affiliate partners by offering them enhanced API functionality. Let them promote your products with precision by allowing them to check through API who’s eligible for your offerings. With our adaptable API, affiliates can easily verify details like location or user group eligibility before directing potential clients to you. It’s an ideal solution for services like internet connectivity and other products, which are not for everyone, everywhere.

Boost effectiveness and revenues by Lead generation

Think beyond just clicks! Dive into leads as a powerful traffic source and track everything on a single, unified platform. Make the process more efficient: equip affiliates with ready-to-embed customizable forms for their sites or an API for direct lead submissions to Paldock, and, ultimately, to you. Craft the perfect lead journey with our intuitive drag-and-drop editor, packed with lead validation, verification, and advanced filtering. Bonus: If your affiliate is already on Paldock, you’re in for a smooth setup, potentially saving weeks of API integration time.

Protect Your Brand with Our Safety Rules

Knowing where your traffic originates from is essential. With Paldock gain a comprehensive insight into the delivered traffic, tracing back to the specific pages and websites it’s coming from. Not only that. You have the power to allow or disallow specific domains. So if a site doesn’t align with your brand’s values or raises concerns, you can swiftly block it. Or the other way around, you can accept traffic only from allowed domains.

Looking for More?

There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. Just remember, we’re truly dedicated to catering to every phase of Affiliate marketing for Advertisers. So if there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!

Who can Benefit from PalDock?

• Publishers
• Affiliate Partners
• Webmasters
• Influencers
• Advertisers
• Affiliate networks

Whether you are an ad-space owner or an advertiser, we have the tools to help you achieve your business objectives.

However, we don’t just stop there. At PalDock, we are committed to anticipating and addressing our users’ future needs. We understand that businesses often face scaling limitations with their existing tools and that starting an affiliate program in a new industry with no existing affiliates can be a daunting task. To meet these challenges, we offer advanced features that simplify the creation of new affiliate projects and can help bring new affiliates into the industry. With PalDock, you can be confident that you have the tools and support you need to stay ahead of the curve.