Summary
Orka Ventures, an online lending group that wanted to scale fast across countries and onboard affiliates quickly. Their custom affiliate API and tracking layer soon turned into a blocker: every new market or serious partner meant one off development, debugging and they had no proper link tracking to work with classic web traffic alongside API leads.
By switching to PalDock they replaced this fragmented setup with a single platform for both links and API leads, with standardised APIs, accurate tracking and real time reporting, so they can now focus on launching offers and scaling volumes instead of rebuilding tools in every market.
In mature lending markets, 90% of new loans come via affiliate APIs
Orka Ventures is a European multi-market online lending group that wanted to scale fast across several countries and bring affiliates on board quickly in each of them. Originally they relied on their own custom affiliate API and tracking layer, but every new market and every bigger partner meant more one off development, more debugging and more time lost on integrations and onboarding instead of growth. It slowly turned into a blocker for expansion. Maintaining separate custom setups was expensive, hard to standardise and demanding for affiliates who had to integrate yet another custom API.
Because their setup was focused only on API based leads, Orka Ventures also had no real way to buy classic web traffic through affiliate links. They lacked a proper tool that could handle cookie consent, combine cookie and cookieless tracking and fairly attribute conversions to partners.
Is there an all in one solution that could help?
To remove this bottleneck, Orka Ventures decided to move away from custom infrastructure and switch to PalDock. Instead of building and maintaining their own affiliate stack in every market, they adopted a platform designed around standardised APIs, fast affiliate onboarding and multi market operations, so they could focus on launching offers and scaling volumes rather than reinventing the same tools again and again.
“Since PalDock is designed for affiliates as well, integrating the standardized API is straightforward, allowing them to start sending leads within an hour.” Orka Ventures’s Director, Simone Bertolone
Key Results & Benefits
Since moving to PalDock, Orka Ventures got:
- Links and lead generation in one place: Affiliates who like links can keep running link campaigns, while the same platform handles embedded forms, API based leads and routing, so everyone works in one system with one set of numbers.
- Standardised affiliate API with ready made templates: PalDock standardises API integrations for affiliates, cutting integration time from weeks to a few minutes. Also, instead of building a new custom integration for each lender, affiliates can reuse previously prepared API templates to send traffic in 3 clicks.
- Accurate tracking without relying only on cookies: PalDock has cookieless tracking not only for clicks, but naturally also for leads, where affiliates track 100% of their conversions without any losses.
- Real time stats on approved loans and rejection reasons: Both Orka Ventures and affiliates see up to date data on issued loans and clear rejection reasons, which lets partners optimise campaigns based on what really gets approved instead of guessing from end of month reports.
- Flexible lead validation and pre check rules: The lender can define detailed validation and pre screening before accepting a lead, so they only receive leads they can realistically convert, while affiliates get fast feedback and more stable earnings per approved lead.
- Shared dashboards for easier debugging and less support: Partners have direct access to their own dashboards, so they can see traffic, leads and rejects in real time.
Ready to grow?
Discover how PalDock can help you scale your affiliate marketing operations without high costs. Request a demo today.
