Sending clicks to advertisers is decent, but let’s face it, it’s like throwing darts in the dark. You can’t really steer the conversion once it’s on their website. Here’s where Lead Generation shines. Instead of just routing clicks with unpredictable outcomes, why not gather leads directly on your site and pass on this valuable data? It’s a win-win-win! Your visitors get extra value, you grow a robust database, and essentially, you’re crafting your very own product and the Advertiser is happy for a hot lead. Think about it: if you’re promoting services, say loans, you can collect user info and match them with the perfect loan offer. The result? A significant revenue increase, as a solid lead far outvalues a mere redirect.
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