Summary
Dostartu, a European virtual office broker, designed its project to solve a specific problem: authorities don’t view all company addresses the same. A risky address can put a business on the government’s radar – often because it’s crowded with VAT debtors, insolvent firms or their directors, and even companies with criminal convictions. For a long time, it was difficult to see which addresses were safe and which weren’t. Their platform now makes those risks visible and helps clients avoid problematic locations.
Why affiliate links alone were not enough
On smaller markets and in niche segments, the conversion to actual sale is everything. And plain affiliate links that just redirect to advertisers’ websites simply fall short.
Roughly 40% of visitors don’t give consent to cookie tracking (YouGov global consumer study), which means an instant 40% revenue loss for the broker. On top of that, the broker has zero control over the conversion rate on the advertiser’s website.
Dostartu knew that, as a broker, they needed full control over conversion to be successful.
With lead generation, they can influence every step needed to create a lead, and they get 100% transparent, trustworthy data about their traffic. Every lead is tracked and every lead has a status.
There’s also another problem: advertisers can fail to report all sales, whether due to a technical issue or knowingly. With a click, they simply have to trust the advertiser. With a lead, they can verify the sale themself.
Starting a Lead gen heavy project from a scratch without any developer
To launch something this technical, you’d normally need a developer. Dostartu didn’t. They used PalDock, where most of the heavy lifting is already done.
Instead of spending months:
- integrating business registries to check multiple risk indicators for each address and connecting 20+ APIs of virtual office providers,
- building a comparison engine with automatically updated data, filters, sorting and custom calculations,
- setting up an affiliate-ready comparison that partners can promote using affiliate links or by embedding the comparison on their own websites,
- and developing a way for affiliates to send leads,
- integrating the business registry to prove that each customer really moved their company to the selected virtual office and to make their commission claim unquestionable for the advertiser,
…they plugged PalDock into their WordPress site, installed the PalDock Comparison Plugin, and focused on the business, not on code.
“We went from idea to a live comparison and affiliate setup in a few days, without hiring a single developer. And we’re no longer dependent on trusting advertisers to set up tracking correctly or report sales honestly – we control the whole flow ourselves and see everything automatically.” Dostartu’s Project Manager, Jakub Bil
How they found the best value for the money
They didn’t take shortcuts or settle for a half-baked solution. With their entire project on the line, they analysed the whole market and every tool they could find and ended up with a clear winner. PalDock was the only platform powerful enough to cover all their requirements, yet simple enough to run without a developer.
Here’s what made the difference:
- Links and lead generation in one place: Affiliates who like links can keep running link campaigns, while the same platform also handles embedded comparisons and forms, API-based leads and lead routing, so everyone works in one system with one set of numbers.
- Standardised affiliate API with ready-made templates: PalDock standardises API integrations for affiliates, cutting integration time from weeks to a few minutes. Instead of building a new custom integration for each buyer, affiliates can reuse previously prepared API templates and start sending traffic in a few clicks.
- Embeddable and fully customisable comparisons and forms: Less technical partners who cannot or do not want to integrate via API can simply embed auto-updated comparison widgets and lead forms on their site, adjust the look to match their brand and start sending leads without touching any back-end logic.
- Accurate, real-time tracking without relying on cookies: PalDock supports cookieless tracking for both clicks and leads, so everyone sees 100% of their conversions and up-to-date sales data, enabling campaign optimisation based on what actually gets approved instead of guessing from end-of-month reports.
- Flexible lead validation and data enrichment: The broker can define detailed validation and pre-screening before accepting a lead and automatically enrich or prefill lead data from external sources, so users don’t have to fill in everything manually and the data is 100% verified. As a result, they only receive leads they can realistically convert, while affiliates get fast feedback and more stable earnings per approved lead.
- Shared dashboards for easier debugging and less support: Partners and advertisers have direct access to their own dashboards, so they can see traffic, leads and sales in real time.
Feedback from affiliates
For many affiliates, this project finally gave them a smart way to monetise sites that either had no suitable offer before or were monetised poorly. Thanks to the easy implementation (embeds, links, ready-made flows), partners could go live quickly and plug the comparison into their existing content.
Key Results & Benefits
Since moving to PalDock, Dostartu:
- Built and launched the whole project without a developer and with minimal upfront costs.
- Instead of spending months on custom development, they had everything ready and live within a few days.
- From day one, they could buy traffic from paid campaigns and optimise in real time based on actual conversions, not guesses.
- At the same time, they could work with affiliates using classic links and lead-based campaigns, all tracked and reported in one place.
Ready to grow?
Discover how PalDock can help you scale your affiliate marketing operations without high costs. Request a demo today.
