If you’re a comparator website comparing any services and are interested in lead generation or affiliate marketing, it’s essential to have a tool that supports:
- Boost Clicks with the fastest URL shortener to create short branded links
- Effortless Link Management
- Bring your revenues back with Cookie-less tracking
- Optimize your Paid Ads thanks to Click tracking
- Track accurately affiliate or any other traffic and conversions
For a more refined and effective affiliate marketing strategy, consider offering advanced features for your affiliates, such as:
- Centralize Your Conversion Insights
- Automate Product Data with Advanced Aggregation
- Boost Your Earnings with Lead Generation and build your own product
- Scale your business and start your own Affiliate program
Check how PalDock can address these challenges and propel your revenues to new heights.
Boost Clicks with the fastest URL shortener to create short branded links
Lengthy, messy links can seriously harm your click-through rates. People either hesitate to click on them or get stuck in slow redirects. Paldock’s here to change the game. Turn those lengthy URLs into neat, branded links that represent your website with grace. With a direct connection to both your site and advertisers, we ensure super-fast redirects, beating any other URL-shortening tools. And the icing on the cake? Change a shortened link once, and it updates across multiple sites. No tedious, site-by-site changes. A real time-saver!
Effortless Link Management
Juggling multiple affiliate links or websites? Things can get tangled fast. That’s where Paldock steps in. Centralize and manage all your affiliate links from a single hub, eliminating the hassle of going through countless posts or sites to make link updates. But we don’t stop there. We actively monitor link health, ensuring users are smoothly redirected to an alternative you’ve set up if a link breaks. And, of course, we’ll promptly notify you.
Bring your revenues back with Cookie-less tracking
Did you know? Up to 64 percent of global consumers agree that they accept all cookie permissions when prompted but rates vary by region according to YouGov’s global consumer study. If your advertiser relies solely on cookies, that’s a whopping 40% of potential revenues slipping away from you. But Paldock has a solution. With our Postback tracking, we bypass cookies altogether, ensuring every conversion and every cent is captured. PalDock ensures every possible dollar lands in your pocket.
Optimize your Paid Ads thanks to Click tracking
Running Paid Ads for your site? Wondering which exact clicks lead to conversions on the advertiser’s end? With our custom tracking, you can tag each click from your ads (using tools like Google Tag Manager) and attach it to your affiliate links. So when a sale or conversion occurs, you’ll pinpoint which exact click made it happen. Allowing you to automatically optimize your ads because Paldock can directly send this data to your Ad system via a server-to-server postback.
Track accurately affiliate or any other traffic and conversions
Track traffic from your affiliates and any of your campaigns seamlessly. Set clear attribution rules to avoid double-paying for a single conversion. Prefer your paid campaign to take precedence over affiliate sources? We’ve got you covered. Use either cookie-based, cookie-less tracking or promo codes for transparent and fair conversion attribution. View all your traffic and campaign data, not just affiliate insights, in a unified dashboard.
Centralize Your Conversion Insights
Drowning in data from a multitude of advertisers and networks? Bouncing between systems to keep tabs on conversions can be overwhelming. Paldock simplifies it all. We bring together results from every corner into a unified dashboard. Just one login, one platform, and you have it all at your fingertips. And if your advertisers use Paldock as well? Even better! Generate promotional content or send out invoices directly, no need to toggle between accounts.
Automate Product Data with Advanced Aggregation
Product comparison is only as good as the freshness of your data. Whether you’re using dynamic banners or product XML feeds, keeping everything current is key, especially when managing multiple websites. Paldock makes it a breeze. Our platform offers self-updating HTML banners tailored for specific products, categories, or other formats, and the ability to pull together data from various XML feeds including your own for easy comparison on your sites. The best part? Updates sync automatically with advertiser XML changes, but you also have the flexibility to tweak things manually.
Boost Your Earnings with Lead Generation and build your own product
Sending clicks to advertisers is decent, but let’s face it, it’s like throwing darts in the dark. You can’t really steer the conversion once it’s on their website. Here’s where Lead Generation shines. Instead of just routing clicks with unpredictable outcomes, why not gather leads directly on your site and pass on this valuable data? It’s a win-win-win! Your visitors get extra value, you grow a robust database, and essentially, you’re crafting your very own product and the Advertiser is happy for a hot lead. Think about it: If you’re promoting services, you can collect user info and match them with the perfect offer. The result? A significant revenue increase, as a solid lead far outvalues a mere redirect. Plus you get an edge over your competitors with your own product.
Scale your business and start your own Affiliate program
Thinking big? Considering running your own affiliate program or even an entire network in the future? It’s crucial to pick a platform that not only offers the features we’ve covered before but also empowers you to oversee your very own affiliates. Dive into recruiting, customize commission rates or tiers, and explore many more possibilities. Set your sights on scaling up with the right tools in hand so you don’t have to difficultly change them later.
Looking for More?
There’s only so much we can squeeze in here. If you feel something’s left out, take a peek at Paldock or drop us a line. Just remember, we’re truly dedicated to catering to every phase of Affiliate marketing for Advertisers. So if there’s a feature you’re after and we don’t have it yet, rest assured, we’ll get on it for you!