A Feed Structure defines the format of product feeds imported into PalDock. Feeds contain product details (such as name, price, availability) and can be used by affiliates or in lead distribution logic.
- Used for importing data from external sources (CSV, XML, API).
- Fields can be mapped and extended with calculations or transformations.
- Powers product display for affiliates and supports logic in pingtrees and FinalPages.
It describes rows, not a submission
This is the one structure where nobody is filling anything in. A form structure describes one lead created by one person. A feed structure describes the shape of every row in an imported file, and the same structure is applied to all of them.
That changes what the advanced options are for:
- Modify is the one you will use most. Prices arrive in the wrong currency, names arrive with the brand attached, availability arrives as
1and0. Modify normalises them on the way in. - Validation decides what happens to a row that does not fit, rather than what a visitor is told to correct.
- AutoComplete has nothing to suggest to, so it does not apply here.
Nothing is waiting for it
A feed runs in the background on its own schedule, not while somebody watches a loading screen. The synchronous limit does not apply, so a feed scenario can take far longer than a form scenario and can call a slow service without costing you a conversion. See Limits and timeouts.
👉 For details about field types, validation, Modify, and translations, see the other pages in this section.
