Advertisers

Advertisers are the companies whose offers you run and who pay you for the results. This is where you add them and organise them. What they pay is defined on the offer and its commissions, not here.

Adding an advertiser

Three routes into your workspace:

• They register themselves through your registration form.
• You invite them by email.
• You add them manually.

Whether a new advertiser is active straight away or waits for your approval is set in Settings.

Adding one manually

Two fields are enough:

• Email
• Nickname

Everything else the advertiser fills in when they first log in, and it appears in the advertiser detail from then on.

If the email already belongs to a PalDock account, you are told so, and the email is the only thing you need. The rest of that company’s data already exists and comes with them. See One Account, Multiple Workspaces.

Self-registration

The registration form is yours to define, through the user structure. It can ask for two kinds of fields.

• Global fields belong to the PalDock account. Prefer these. For an advertiser who already has an account they are pre-filled, so signing up is close to instant. You cannot edit them, only the advertiser can, and their changes propagate to every workspace they are in.
• Custom fields belong to your workspace. You define them and you can edit them later in the advertiser detail.

See Local, Global and Custom fields.

Management

Assign an admin to the advertiser. That admin sees the results of the advertisers they manage and nobody else’s. See Admins.

Categorisation

Advertisers can be classified by country, language, category, and tags.

These are filters and grouping dimensions in every report. The advertiser report groups by advertiser, so tags are what let you compare a whole set of them, for example every advertiser in one vertical, without picking them out by hand.

What the advertiser sees

An advertiser logs into the same interface you do, restricted to their own data.

• The offers they own, the results on those offers, and their transactions.
• What they pay you is labelled Costs on their side.
• They see nothing about your affiliates. Which partner produced a lead is yours, not theirs.

The access an advertiser has to an offer is set on the offer itself. See Advertiser.