Any entity in a workspace can be classified: affiliates, advertisers, offers, and more. Three ways to do it.
- Country, single select
- Category, single select
- Tags, multi select
Categories and tags are yours to define. The country list is fixed.
What categorisation is for
It is not decoration. Country, category, and tags are filters and grouping dimensions in every report, which is what makes them worth setting when an entity is created rather than later. Backfilling tags across two hundred affiliates so you can compare them by type is a bad afternoon.
They also decide where your offers and your program appear in the PalDock catalogue, which is how partners and advertisers find each other. See Settings.
Global entities
An entity with no country is treated as Global. It appears whatever country you filter by, rather than disappearing from every filter.
That is usually what you want for an offer that runs everywhere. Set a country when the entity genuinely belongs to one market, because a country set wrongly is worse than one left empty.
Choosing between category and tag
- Category is one value, the main classification. What kind of thing this is.
- Tags are many, and are for everything else. How a partner works, which campaign an offer belongs to, which team looks after it.
If you find yourself wanting two categories, that is what tags are for.
Example values
These are the categories we use in the offer and partner marketplace. Yours do not have to match.
Offers
- Adult
- Baby
- Beauty
- Business
- Education
- Electronics
- Fashion
- Finance
- Food
- Health
- Hobbies
- Home
- Languages
- Lifestyle
- Media
- Mobility
- Pets
- Real Estate
- SaaS
- Shopping
- Sports
- Travel
Partners
- Cashback
- Comparison
- Content
- Coupon
- Influencer
- Leadgen
- Mobile App
- Network
- Paid media
- Product Catalog
