Offers are the core element in PalDock where affiliates send traffic. Each offer represents a campaign or product that can be promoted, tracked, and monetized.
Every offer has a status:
- Active – the offer is visible and can be promoted by affiliates.
- Inactive – the offer is hidden and cannot be used until reactivated.
It also has an access level, which decides which partners can see it and whether they need approval to promote it.
Within an offer, you can configure the most important settings, including:
- Tracking links – the URLs used by affiliates to drive traffic.
- Forms & APIs – the entry points where leads are submitted, either through an iframe form or directly via API. What they collect is defined by the offer’s structures, and an offer can have more than one.
- Payouts & Commissions – rules for how affiliates are rewarded for approved conversions (clicks, leads, prospects or sales).
- Filters – conditions that determine whether traffic should be accepted or rejected (e.g., based on data, values, history, or caps).
- Capping – limits on the number of clicks, leads, prospects or sales an offer will accept.
Offers can also include advanced features such as lead distribution (pingtree) and affiliate-specific settings (e.g., custom payouts or exclusions from certain features).
In short, Offers define what affiliates can promote, how the traffic is processed, and under what conditions affiliates are rewarded.
