Tracking by vouchers
A voucher is a discount code the customer enters at checkout. Assign a code to an affiliate, and any conversion that uses it is credited to that affiliate.
Vouchers are useful where links do not reach: influencers reading a code out loud, printed materials, podcasts, or anywhere the customer arrives without clicking anything.
Creating vouchers
Vouchers are managed in Tracking, Vouchers.
- Create them one by one in the table, or import them in bulk.
- Once created, they can be used in tracking and appear in reports.
How they are tracked
A voucher is not a separate tracking method. The conversion still arrives through a pixel, a postback, or the Tracking API, and the code travels with it. The advertiser has to send the code the customer used, so agree on that before you hand out any vouchers.
Attribution
⚠️ A voucher always wins. When a conversion carries a code that belongs to an affiliate, that affiliate owns the conversion, whatever the click said.
Example:
- A visitor clicks Affiliate A’s link and later buys something.
- At checkout they enter a voucher that belongs to Affiliate B.
- The conversion is credited to Affiliate B.
This is deliberate. Entering a code is a stronger signal than an old click, because the customer had to get it from somewhere.
Worth knowing before you roll them out:
- A code shared publicly, on a coupon site for example, will pull in conversions that other affiliates brought. Give codes only to partners who are meant to be credited for them.
- Everything else follows the conversion as usual. The voucher changes who owns it, not which offer, commission, or amount applies.
