There are numerous parameters you can use to retrieve information from advertisers (via pixel or postback) or to send data outside of PalDock (through the tracking API or affiliate postback). To scroll the table, click and hold the middle mouse button while dragging.
| Parameter | Pixel | Postback | API | Affiliate Postback | Description |
|---|---|---|---|---|---|
| eid | ✅ | ✅ | ✅ | ✅ | Unique event ID of the click or sent lead |
| conversion_id | ❌ | ❌ | ✅ | ✅ | Unique conversion ID of the click or created lead. Each created lead has one conversion_id, but multiple eid values, one per send. |
| external_id | ✅ | ✅ | ✅ | ✅ | External ID indicating conversion in the advertiser’s system |
| affcid | ✅ | ✅ | ✅ | ✅ | External ID indicating conversion in the affiliate’s system |
| action | ✅ | ✅ | ✅ | ✅ | Defines whether to create a new conversion or update an existing one |
| type | ✅ | ✅ | ✅ | ✅ | Conversion type (required when action = create) |
| result | ✅ | ✅ | ✅ | ✅ | Transaction result (status), e.g. pending, approved, rejected |
| value | ✅ | ✅ | ✅ | ✅ | Order value used for commission calculation when the commission is a percentage of the order value |
| advertiser_id | ✅ | ✅ | ✅ | ✅ | Advertiser ID |
| commission_id | ✅ | ✅ | ✅ | ❌ | ID for commission specification when multiple commissions exist for the same type |
| commission | ✅ | ✅ | ❌ | ❌ | Value sent by the advertiser in the “commission” parameter during tracking. Internally referenced as {adv_commission} |
| adv_commission | ❌ | ❌ | ✅ | ❌ | Final commission amount used in PalDock |
| aff_commission | ❌ | ❌ | ✅ | ✅ | Final affiliate commission amount used in PalDock |
| commission_profit | ❌ | ❌ | ✅ | ❌ | Difference between adv_commission and aff_commission |
| advs1 up to advs10 | ✅ | ✅ | ✅ | ❌ | Custom parameters of the advertiser |
| postback_id | ✅ | ✅ | ✅ | ❌ | Postback ID – works only if there are follow-up steps |
| created_date | ❌ | ❌ | ✅ | ✅ | Conversion date in Y-m-d H:i:s format |
| timestamp | ❌ | ❌ | ✅ | ✅ | Conversion date in timestamp format |
| timestamp_sign | ❌ | ❌ | ✅ | ✅ | Signature date in timestamp format |
| currency | ❌ | ❌ | ✅ | ✅ | Offer currency (ISO 4217 format) |
| country | ❌ | ❌ | ✅ | ✅ | Offer country (ISO 3166 format) |
| offer_id | ✅ | ✅ | ✅ | ✅ | Offer ID |
| offer_name | ❌ | ❌ | ✅ | ✅ | Offer name |
| advertiser_name | ❌ | ❌ | ✅ | ❌ | Advertiser nickname |
| integration_name | ❌ | ❌ | ✅ | ❌ | Integration name |
| channel_name | ❌ | ❌ | ✅ | ❌ | Channel name as defined in Offer Distribution |
| channel_visible_name | ❌ | ❌ | ✅ | n/a | Visible channel name as defined in Offer Distribution |
| owner_id | ✅ | ✅ | ✅ | ✅ | Affiliate ID |
| owner_name | ❌ | ❌ | ✅ | ❌ | Affiliate nickname |
| price | ❌ | ❌ | ✅ | ❌ | Bid price received from the advertiser in the integration for Auction Offer Distribution |
| redirect_url | ❌ | ❌ | ✅ | ❌ | Redirect URL received from the advertiser in the integration for Offer Distribution |
| data_XYZ | ❌ | ❌ | ✅ | ❌ | Fields from the form structure, using “data_” before each system name. |
| affs1 up to affs10 | ✅ | ❌ | ✅ | ✅ | Custom Data of the conversion owner (affiliate) |
| custom_cookie_ga | ✅ | ✅ | ✅ | ✅ | Google ID from cookie |
| custom_cookie_ga_container_id | ✅ | ✅ | ✅ | ✅ | Google ID from cookie |
| custom_cookie_gcl_aw | ✅ | ✅ | ✅ | ✅ | Google ID from cookie |
| custom_cookie_fbp | ✅ | ✅ | ✅ | ✅ | Facebook ID from cookie |
| custom_cookie_fbc | ✅ | ✅ | ✅ | ✅ | Facebook ID from cookie |
| custom_XYZ | ✅ | ✅ | ✅ | ✅ | Any custom parameter send with prefix “custom_” will be stored |
| ip_address | ❌ | ❌ | ✅ | ✅ | IP address of the end user |
| random_uuid | ❌ | ✅ | ✅ | ✅ | Random UUID |
