Affiliates can forward their own conversion data into any external system. In PalDock this is a Tracking API that the affiliate creates and manages in the Affiliate Postback section.
Typical uses:
- Sending conversions into your own tracker or reporting tool.
- Passing conversions on to an upstream network.
- Firing conversions into ad platforms so campaigns can optimise on them.
What an affiliate can set
- The URL the data is sent to, and the parameters that go with it. See Tracking parameters.
- Conditions, so only some conversions are sent, most often a condition on offer or on result.
- A trigger, deciding whether it fires when a transaction is created, when it is updated, or both.
Two things worth knowing
- You normally receive two requests per conversion, one when it is created with a pending result, and one when the advertiser decides it. Filter on result if you only want the final one.
- Several commissions mean several requests. Each transaction is sent separately, so aggregate them on your side.
What you cannot see
Postbacks an admin created are not listed here, even when they are limited to your account. You only see the ones you created yourself.
Full detail on conditions, triggers, retries, and timeouts is on the Tracking API page.
