A data feed holds product information such as names, logos, prices or availability, and PalDock can match a lead against it.
API responses include a feed_id, which tells you which feed the data for that lead comes from. The response can also override individual values from the feed for one specific lead. This matters where the offer is standardised but the price is not, for example a mortgage where an individual customer is quoted their own interest rate.
The External Final Page uses the same feed to match products, which is the most common reason to set one up.
