Every transaction carries a result: pending, approved, or rejected. The result type filter decides which of them your reports count.
Where it is set
- Per report, from the filter in the table header. The change applies to the report you are looking at.
- As a workspace default, in Workspace Settings. Every report and the Dashboard open with that selection. The default is Approved.
The filter is multi-select, so you can combine results. Selecting all three shows everything.
What it affects
- Transactional metrics only: transactions, costs, revenues, profit, and everything derived from them, such as EPL, CPL, ROI and margin.
- Clicks and leads are not affected. They have no result, so they stay the same whatever you select.
This is worth remembering when a report looks inconsistent. A day can show a thousand leads and no revenue simply because every transaction behind them is still pending and the filter is set to approved.
Which selection to use
- Approved only: what you will actually pay out and invoice. The safest basis for financial numbers.
- Approved and pending: the expected result, including everything the advertiser has not decided yet. Useful for forecasting and for judging fresh traffic, where most transactions are still waiting.
- All three: for auditing. This is how you see how much an advertiser rejects, and how much of your traffic is being paid for.
- Rejected only: to investigate rejections, usually alongside the Transactions report or the conversion log.
How results are set
- The advertiser decides through tracking, by sending the result with the conversion or by updating it later.
- Auto-approve transactions and Auto-set transaction result set it on the commission.
- You can set it by hand in the Transactions report, or through manual import.
Affiliate and advertiser transactions are synchronised, so one result applies to both sides. Approving on one side approves the other.
Together with the time basis
The filter and the reporting time basis answer two different questions, and they are usually used together.
- On approval time, a rejected transaction sits on the day it was rejected. Filtering to rejected then shows you when decisions were made, not when the traffic came in.
- On approval time, pending transactions do not appear at all, because they have no decision date yet. Including pending in the filter changes nothing there.
