Deep link

PalDock supports deep linking, allowing affiliates to send traffic directly to specific product or landing pages instead of a generic homepage. Each deep link automatically includes the affiliate tracking parameters, ensuring clicks and conversions are correctly attributed.

This gives affiliates more flexibility in campaigns, for example linking users straight to a loan application form or a detailed product page while maintaining full tracking and reporting in PalDock.

How to build one

Add the destination parameter to the affiliate link, holding the URL you want the visitor to land on.

The value must be URL-encoded, so https://www.example.com/product/123 becomes https%3A%2F%2Fwww.example.com%2Fproduct%2F123. Without encoding, everything after the first & in the destination is read as a parameter of the affiliate link instead of part of the destination, and the visitor lands on the wrong page.

It has to stay on the advertiser’s domain

The destination points to another page within the same advertiser domain, not anywhere on the internet. This is a restriction on purpose: a link that could redirect anywhere would be an open redirect on your domain, and would be abused.

If a partner needs to land visitors somewhere the advertiser does not host, that is a different offer, not a deep link.

Where it makes sense

  • Shops, where the partner reviews one product and wants the visitor on that product’s page.
  • Comparison sites, where each row leads to the thing that row is about.
  • Multi-product advertisers, where the homepage would make the visitor choose again.

Where the advertiser has one landing page and one product, a deep link adds nothing.

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