You can override the affiliate a lead is attributed to by passing the parameter owner_id:
- in the URL of the affiliate link, or
- in the URL of the page containing the embedded form.
Example: www.example.com?owner_id=12345
Affiliate link use case
This is useful when you want to place an offer link on your final landing page and attribute the resulting conversion to the affiliate delivering the traffic.
Embedded form use case
This is useful when you generate traffic on your own website but want to attribute certain traffic sources to a separate affiliate account. By appending owner_id to the URL, those leads are tracked under the specified affiliate.
It decides who gets paid
The affiliate on a lead is the affiliate you pay for it, so this parameter moves money rather than just labelling a report. Use it where you control the page it sits on, and remember that anyone who can edit that URL can change the attribution.
