Click Deduplication
Our platform applies standard click deduplication to prevent the same user from being counted multiple times within a short window. This is standard behavior across affiliate tracking platforms. It ensures one person generates one conversion for one offer (and type), not several.
How it works
When a user clicks a tracking link more than once, we compare each click against the previous ones. A click is treated as a duplicate and discarded when all of the following match:
- Same IP address
- Within 1 hour of the original click
- Same offer
- Same user agent
- Same affiliate
If every condition is met, the click shares the same “fingerprint” as the original and is deduplicated.
What this means for your reporting
A duplicate click is dropped even if it carries a unique affiliate click ID (cid). The unique cid does not make it a separate user – the underlying fingerprint is identical, so it collapses into the original click.
The same logic applies to conversions. If the same fingerprint submits the form twice on the same product within the 1-hour window, even with different data entered in the form (same offer, same form, same product), we register it as one lead, because it is the same person. So if two conversions are pushed against a single click ID, but the second came from an identical fingerprint, you will see 1 lead on our side, not 2.
Why your numbers may differ
From your side, two submissions with two different click IDs can look like two separate events. On our side, they resolve to a single deduplicated lead. This is the source of the discrepancy. It is not lost data, it is the same user counted once, as intended.
