Offers

Offers are the core element in PalDock where affiliates send traffic. Each offer represents a campaign or product that can be promoted, tracked, and monetized.

Every offer has a status:

Active – the offer is visible and can be promoted by affiliates.
Inactive – the offer is hidden and cannot be used until reactivated.

Within an offer, you can configure the most important settings, including:

Tracking links – the URLs used by affiliates to drive traffic.
Forms & APIs – the entry points where leads are submitted, either through an iframe form or directly via API.
Payouts & Commissions – rules for how affiliates are rewarded for approved conversions (clicks, leads, prospects or sales).
Filters – conditions that determine whether traffic should be accepted or rejected (e.g., based on data, values, history, or caps).
Capping – limits on the number of clicks, leads, prospects or sales an offer will accept.

Offers can also include advanced features such as lead distribution (pingtree) and affiliate-specific settings (e.g., custom payouts or exclusions from certain features).

In short, Offers define what affiliates can promote, how the traffic is processed, and under what conditions affiliates are rewarded.

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