Once you start testing the offers, you’ll begin to see results in the dashboard and reports. The two main columns to focus on are Clicks and Leads. Both columns represent only data that has been accepted and processed by PalDock (status: ok):
- Clicks represent traffic generated through tracking links.
- Leads show successfully submitted leads via iframe or API
If a transaction is created, it will appear in the Transactions column, along with Cost and Revenue. You can also filter transactions by status: Approved, Pending, or Rejected.
All other columns and performance metrics are calculated based on these core values.