Advanced Columns allow you to extend the table view with additional data fields from different groups.
This makes it possible to customize reports according to your specific needs, whether you want more details about performance, financials, categorization, or processing.
Currently, the following column groups are available:
- Performance – Metrics for clicks, leads, sales, revenues, costs, and derived KPIs.
- Finance – Financial details such as payouts, margins, invoice data, and payment statuses.
- Categorization – Tags, categories, countries, languages, and other classification fields.
- Entities – Identifiers and names for Affiliates, Advertisers, Offers, and related entities.
- Processing – Technical and workflow fields such as source type (link, iframe, API), statuses, processing times, error codes, and similar attributes.
- Data – Custom data fields collected via forms
Usage
- You can enable or disable columns from these groups in the table settings panel.
- Columns are always displayed in the above order, ensuring consistency across reports.
- Use advanced columns when you need deep-dive analysis beyond the default metrics.
