Performance reports

Performance Reports are designed for the most common use cases when analyzing results across Affiliates, Offers, or Advertisers. They display both aggregated values (totals) and average values (per-metric calculations).

You can:

  • Display specific rows in the chart
  • Drill down into a specific entity by clicking its name in the table, which filters the report to show performance by date for that entity.

Typical Use Cases

  • Total payments and revenues
    “I want to see how much I have paid and earned per Affiliate, Offer, Advertiser, etc.”
    → Input: All transactions
  • Average performance per lead
    “I want to see how much I paid and earned on average per lead.”
    → Input: Lead

First Column

The first column depends on the report type:

  • Name (Affiliate, Offer, Advertiser) – Clicking the name filters the report and drills down to the Performance Report by Date for that entity.

To understand what each column represents, see Columns Explained.

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