A voucher is a discount code that the customer enters during checkout. Vouchers can be used both in links and via API/iframe.
Creating vouchers
Vouchers are managed in Tracking → Vouchers.
- Admins can create new vouchers directly in the table or import them in bulk.
- Once created, vouchers can be used in tracking (pixel, postback) and are also visible in reports.
Attribution Rules
Vouchers are not a separate tracking method – they are tracked through existing methods (pixel, postback, API). However, they affect conversion attribution:
- If a voucher is dedicated to a specific affiliate partner, then that partner becomes the owner of the conversion whenever the code is applied – regardless of how the conversion was originally tracked.
- Vouchers take priority over other source identifiers.
Example:
- A visitor clicks on Affiliate A’s tracking link and later makes a purchase.
- During checkout, they enter a voucher assigned to Affiliate B.
- The conversion is attributed to Affiliate B (the owner of the voucher), not Affiliate A.
