Performance reports

Performance Reports are designed for the most common use cases when analyzing results across Affiliates, Offers, or Advertisers. They display both aggregated values (totals) and average values (per-metric calculations).

You can:

  • Display specific rows in the chart
  • Drill down into a specific entity by clicking its name in the table, which filters the report to show performance by date for that entity.

Typical Use Cases

  • Total payments and revenues
    “I want to see how much I have paid and earned per Affiliate, Offer, Advertiser, etc.”
    → Input: All transactions
  • Average performance per lead
    “I want to see how much I paid and earned on average per lead.”
    → Input: Lead

First Column

The first column depends on the report type:

  • Name (Affiliate, Offer, Advertiser) – Clicking the name filters the report and drills down to the Performance Report by Date for that entity.

To understand what each column represents, see Columns Explained.

Insights that
helps you grow

  • Platform Pick 12: Rollout
    As you approach the official rollout of your affiliate platform, it’s time to take a step back and make sure everything is in place. A…
  • Platform Pick 11: Integrate and Test it
    When it comes to affiliate marketing, tracking clicks and leads is key to making sure you’re paying affiliates correctly and measuring success. But it’s not…
  • Platform Pick 10: Business, Legal, and IT Prep
    Now that you’ve narrowed down your platform choice, it’s time to make sure everything checks out from a business, legal, and technical perspective. This step…