Reports and Logs

The Reports and Logs section in PalDock is where you measure performance, analyze results, and trace every event in the system. It combines high-level summaries with deep, technical detail. Reports give you structured views of affiliate activity, offer performance, advertiser spend, and financial outcomes. Logs provide the raw data behind those numbers – every click, lead, conversion, or API call is stored and can be inspected.

Together, Reports and Logs help you answer both business questions (“Which affiliate is performing best?”) and operational ones (“Why was this lead rejected?”). This section is designed not only for performance monitoring but also for validation, troubleshooting, and compliance.

Features

Within Reports and Logs, PalDock provides a set of powerful features that let you shape, filter, and extend your data:

Highlights for quick snapshots of key metrics
Advanced Columns to customize the level of detail in tables
Filters to focus only on the data that matters
Result Type Filters to include or exclude specific transaction outcomes
Time Basis Options (click/lead time vs. transaction time) for flexible reporting views
Import and Export tools for bulk data management and external analysis
Transaction Reports, Cascade Reports, and Performance Reports to cover different analytical perspectives
Detailed Logs for raw event tracing and troubleshooting